Elevated vehicle prices and high borrowing costs keep buyers sidelined, hindering 2024 sales recovery.

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High vehicle prices and borrowing costs are indeed sidelining U.S. car shoppers, contributing to another sluggish year for auto sales. Industry forecasts project 2024 U.S. sales at around 15.7 million units, slightly better than last year but still below pre-pandemic levels. In September 2024, the average new vehicle price was $44,467, down nearly 3% from last year, yet still significantly above pre-pandemic prices. Affordability concerns remain a key factor keeping many buyers from entering the market.

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Sources:

www.china.org.cn/world/Off_the_Wire/2024-10/02/content_117463397.htm

www.thestar.com.my/news/world/2024/10/02/us-auto-sales-idle-as-prices-remain-high


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