Just 45 minutes after President Biden announced on Sunday that he was stepping aside as the Democratic nominee, Team Kamala started to take shape.
Kate Conway, Biden’s creative director, dropped a message on the team’s Slack channel, “Please give a wave to this message if you’re online and available to do some design work right now. We are gearing up toward some quick pivots.”
Conway was now Kamala Harris’ creative director. Within three hours there was a new Harris for President Logo. In just over a day, her team rebuilt the Harris branding inventory, from print ads to website.
In her first interview since becoming Harris’ creative director (she was only appointed by Team Biden in March), Conway told Fast Company, “There’s really no overselling how difficult a task that is—the brand exists everywhere from yard signs and rally placards to the website, our social channels, and our ads.”
www.yahoo.com/news/harris-still-building-her-team-041754281.html
Political graphic design work, with its tight deadlines and high stakes, has always been challenging. The task for the designers who started the day working for President Joe Biden’s campaign and finished it working for Vice President Kamala Harris this past Sunday brought new meaning to the word.
There hasn’t been a creative brief in presidential politics quite like that handoff from Biden to Harris. Under incredibly short notice, the campaign designers faced a mighty task: build a brand that could visually convey the newly announced candidate to the country and smoothly pivot the campaign with just over 100 days to go until Election Day.
To do this, the design team launched a new Harris for President logo in three hours, and an entire brand refresh, including ads, print collateral like signs, merch, and the website, which they built out in 26 hours. “There’s really no overselling how difficult a task that is—the brand exists everywhere from yard signs and rally placards to the website, our social channels, and our ads,” Harris for President creative director, Kate Conway, tell Fast Company.
In fact, the turnaround time for the rebrand was so rushed that the campaign’s advance team was waiting by the printers for new placards to be printed ahead of Harris’ visit to campaign HQ. They had to run them there while they were still wet to make it in time.
www.fastcompany.com/91162178/kamala-harris-campaign-branded-new-details
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