OpenAI announces a search engine called SearchGPT; Alphabet shares dip

• OpenAI announced a prototype of its SearchGPT search engine on Thursday.
• The company says it aims to give users “fast and timely answers with clear and relevant sources.”
• The AI-powered search engine could ramp up pressure on Google.

OpenAI on Thursday announced a prototype of its search engine, called SearchGPT, which aims to give users “fast and timely answers with clear and relevant sources.”

The company said it eventually plans to integrate the tool, which is currently being tested with a small group of users, into its ChatGPT chatbot.

The rollout could have implications for Google and its dominant search engine. Since the launch of ChatGPT in November 2022, Alphabet
investors have been concerned that OpenAI could take market share from Google in search by giving consumers new ways to seek information online.

With this prototype, OpenAI is testing the waters for doing just that, promising users the chance to “search in a more natural, intuitive way” and ask follow-up questions “just like you would in a conversation.”

“We think there is room to make search much better than it is today,” OpenAI CEO Sam Altman wrote Thursday in a post on X.

www.cnbc.com/2024/07/25/openai-announces-a-search-engine-called-searchgpt.html