52% of Americans say the U.S. is too expensive to live; 70% cite inflation as the top issue.

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  • Cost of Living in the U.S.: According to a USA TODAY/Suffolk Poll, approximately 52% of Americans believe that the United States is too expensive to live in. Rising prices for essentials like food, shelter, health care, and transportation have put financial strain on many households.
  • Gen Z and Secondhand Shopping: Gen Z (the generation born roughly between the mid-1990s and early 2010s) is indeed more likely to shop for secondhand items online. About 42% of Gen Z individuals purchased resale items in the past year, as reported by Fortune. This trend reflects a growing interest in sustainable and budget-friendly shopping practices.
  • Inflation Concerns: A recent Pew Center survey found that around 70% of Americans consider stifling inflation and the overall economy to be the nation’s top problems today1. Inflation erodes purchasing power, making it harder for people to afford basic necessities. Despite solid wage growth for some, the overall economic situation remains uncertain.
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